The average attention span of Americans is less than nine seconds. Add to that hundreds of emails and thousands of marketing messages people receive each day, and you can appreciate the need for simple and dynamic communications.
A powerful communications tool we use and create frequently for clients is the infographic, a visual representation of information, data and knowledge. While mathematicians primarily used infographics in the past, they're continuing to gain momentum within the communications field. Infographics not only demystify complex messages, but also reward audiences with images that are appealing and persuasive.
As humans, we are very visual creatures. Our ability to quickly interpret visual information is far greater than that of written words. By creating visualizations you can make complex information easier to understand.
The visual nature of the human species is highlighted by just how much people love sharing infographics and interesting data visualizations. This is demonstrated by the widespread adoption of infographics for linkbuilding and viral marketing. If people have a choice between something that is visually compelling and easy to digest they are going to choose that over other forms such as written word that takes longer and more energy to digest.
Major search engines such as Google and Bing consider the number of external links as a factor while ranking any particular site. It is also one of the most daunting challenges of SEO to build authority using external links. The viral nature of Infographics can help you achieve considerable amount of success in promoting your SEO rankings. Infographics enable you to share your product information with other sites and also on social networks. This can increase your search engine rankings by a vast margin.